Translating marketing into human language since 2011.
Hey, business owners and organisations
My sense of wording and emotion can become part of your narrative and progress. A firm believer in “business karma”, I find purpose working with great clients (albeit small) who are brave but not deluded, humble but not shy, eager but not arrogant. I want to channel my creative energy into the dreams of honest hard workers.
Let me create the voice of your project.
Let’s spread the word together!
Also let’s not waste each other’s time if your business deals with:
Gambling
Quick loans
Products associated with addiction
Counterfeit goods
about
I have always been intrigued by storytelling, communication and the burst of emotions a single brand could create.
Observing and noting what triggers people’s reactions is like a
superpower of mine.
For better or worse, I happen to be so bad at talking in public, I was forced to fine-tune my writing game. My attention to detail is pretty annoying and my ability to switch between tones of voice is almost creepy.
Yet, clients say they’re happy with my work.
I have experience working in:
- Communication and creative agencies
- TV channels
- NGOs
The four horsemen of my personal qualities are:
- Curiosity
- Benevolence
- Adaptation
- Intuition
I also happen to be:
A great researcher and a master of disguise. Wordwise.
Check out some of my writing over the last few years.
What
I create text for:
- websites
- copywriting guidelines
- press releases
- blog articles
- editorials
- advertorials
- social media
- digital ads
- print/OOH
- social change
I can also contribute to:
- screenwriting
- producing
- communication planning
In an ideal copywriter-client scenario:
We organise a meeting.
You set the task.
I e-mail you my brand questionnaire.
You answer.
I do my homework and dispatch it.
You receive it and return feedback.
I edit if necessary.
You get what you need.
Also…
I can team you up with amazing creatives I’ve worked with:
- graphic designers
- web designers
- photographers
- video directors
- video editors
- animators
- illustrators
Some of the brands I’ve recently written for:
What people think of my work:
Danya is a unique person who easily understands what exactly needs to be done. Her unique ability to change style and delivery is incredible. She recognises the target we are talking to and easily speaks to both teenagers and adults. We have worked together on a variety of projects – from youth clothing brand to luxury car commercials. If I could be a word, I’d like to be written by her.
“Danya is the communications director and strategist behind all our campaigns for the past 4 years, effectively covering all aspects of our communication as a non profit – from an intensive daily posting plan for an audience of dozens of thousands in seven different media channels, combined with event communications (ca. 30 events annually), fundraising booklets and up to her creative power and editing of our most comprehensive publications. It’s beyond impressive how she managed to find the perfect empowering tone of voice for a heavy topic such as our cause – enabling our success in the early prevention of violence.
Danya is a true and dedicated partner that would go deeply under the skin of your business matter, will catch its essence and turn it into a compelling story that engages with a long lasting impact.”
“Аз съм консултант по кърмене и се обърнах към Даня за редактиране и структуриране на текста за моя професионален сайт.
Тя веднага предложи да се чуем, за да обсъдим всичко подробно. По време на нашия разговор веднага усети стила, в който искам да се опише информацията в сайта за бременни и кърмещи жени.
Тя дори ми предложи разни идеи , които много ми допаднаха. Като примерно да добавя секция с «често задавани въпроси». Изпрати текста бързо; съкрати го, структурира го по секции, префразира така, че да изглежда лесно за разбиране и в същото време професионално.
Много съм доволна от работата с нея и от резултата. Препоръчвам!”
“Даня свърши чудесна работа по основни текстове за сайта на Dupissima, серия от блог статии, както и текстове за лансиране на продуктите Easy slim. С нея се работи много лесно, тя е организирана, подредена и експедитивна, а резултатите надхвърлят очакванията и на най-взискателните клиенти!”
“Комуникацията с Даня беше бърза и лека, което доведе до успешна работа и ефективни послания за сайта и брандинга ни. Тя успя да превърне формалната информация от логистичния бранш в интригуващи за клиентите текстове.”
“I highly recommend Danya Lam for her outstanding work as a copywriter at Dessert Architecture. She has driven our social media accounts, crafting engaging content with a perfect blend of humor and artistic flair. She has also done an incredible job with our website, being able to perfectly understand our company values and the way we want to communicate them to the public. Since Danya joined, our company has experienced significant growth in popularity and following. Her creativity and skill make her a valuable asset to any team in need of a dynamic copywriter.”